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NPD reports youth sector is driving the marketplace.
May 16, 2012
By: TOM BRANNA
Editor
In 2009, there was evidence that the youth beauty consumer was becoming less engaged in the beauty category overall. Results showed declines from 2007 to 2009 in the percentage of young consumers regularly using beauty products. However, according to the third installment of Insight into the Youth Beauty Market report by The NPD Group, Inc., the market reseatch firm is seeing some signs of improvement among both female tweens (8-12) and teens (13-17). Teens’ and tweens’ regular usage of bea...
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